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Principles of Marketing
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Edition: 8th ed
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by Armstrong , Gary
Pearson Education
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This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Principles of Marketing shows students how customer value – creating it and capturing it – drives every effective marketing strategy.
Mackay |  | 0 |
Rockhampton |  | 8 |