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Advertising : An IMC Perspective
Building a marketing plan
Consumer Behaviour
Digital and Social Media Marketing : A Results-Driven       Approach
E-marketing : International Student Edition
Entrepreneurship: Successfully Launching New Ventures,      Global Edition
Essentials of Services Marketing
Innovation Management and New Product Development
International Marketing : An Asia-Pacific Perspective
Marketing Management , an Asian Perspective ( Print Version )
Marketing Research
Principles of Marketing ( Text Only )
Services Marketing: An Asia-Pacific and Australian          Perspective
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