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Building a marketing plan
Digital and Social Media Marketing : A Results-Driven       Approach
Innovation Management and New Product Development
Entrepreneurship: Successfully Launching New Ventures,      Global Edition
E-marketing : International Student Edition
Essentials of Services Marketing
Principles of Marketing ( Text Only )
Marketing Management , an Asian Perspective ( Print Version )
International Marketing : An Asia-Pacific Perspective
Services Marketing: An Asia-Pacific and Australian          Perspective
Advertising : An IMC Perspective
Marketing Research
Consumer Behaviour
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