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Building a marketing plan
Essentials of Services Marketing
Innovation Management and New Product Development
Consumer Behaviour
Services Marketing: An Asia-Pacific and Australian          Perspective
Marketing Management , an Asian Perspective ( Print Version )
Digital and Social Media Marketing : A Results-Driven       Approach
E-marketing : International Student Edition
International Marketing : An Asia-Pacific Perspective
Advertising : An IMC Perspective
Entrepreneurship: Successfully Launching New Ventures,      Global Edition
Marketing Research
Principles of Marketing ( Text Only )
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