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Principles of Marketing ( Text Only )
Marketing Research
Entrepreneurship: Successfully Launching New Ventures,      Global Edition
Advertising : An IMC Perspective
International Marketing : An Asia-Pacific Perspective
E-marketing : International Student Edition
Digital and Social Media Marketing : A Results-Driven       Approach
Marketing Management , an Asian Perspective ( Print Version )
Services Marketing: An Asia-Pacific and Australian          Perspective
Consumer Behaviour
Innovation Management and New Product Development
Essentials of Services Marketing
Building a marketing plan
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