Innovation Management and New Product Development Rate/Review
Edition: 6th ed Use Textbook Search to order the correct edition for your unit! by Trott , Paul
Pearson Education
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Visit our FULL SITE to order Print or eTextbooks Now in its 6th edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.