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Marketing Management , an Asian Perspective
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Edition: 7th
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by Kotler , Philip
Pearson Education
Binding: Paperback

$151.75

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The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.

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