E-marketing : International Student Edition Rate/Review
Edition: 8th ne Use Textbook Search to order the correct edition for your unit! by Frost & Strauss
Routledge Chapman & Hall
$116.00
Visit our FULL SITE to order Print or eTextbooks E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. =
