Marketing For Dummies

McMurtry , Jeanette Thomas

Edition – 5e ( Not Current Edition – Check your unit requirements before purchasing this previous edition. We will not refund this product if purchased in error. )

Product Details
Delivery and Pickup Options
Feedback and Reviews
Sustainability
Enquire about this product
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want?how they want it?using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction?including customer service and the product itself?as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Sustainability at CQUniversity Australia

Read about our commitment to sustainability.
Domestic Flat Fee $10.00
North Rockhampton Campus Store PickupWait for notificationFREE
OverseasFirst Item$45.00
Additional Items
(Pacific Rim)		$22.00
Additional Items
Other)		$30.00

Freight costs are calculated when you complete your order to allow you to preview costs and make changes